Last year, a company called Feyoncé Inc. found out the hard way that nobody makes a dime off Beyoncé’s name but Beyoncé. Feyoncé had produced engagement-themed mugs and shirts featuring the word “feyoncé” in Beyoncé’s preferred typeface. Beyoncé sued. Feyoncé Inc. just recently responded to Beyoncé’s lawsuit.
Beyoncé doesn’t have a trademark on the word feyoncé, so she had her lawyers claim it’s a blatant allusion to her song “Single Ladies.” According to The Blast, Feyoncé Inc. responded saying their website doesn’t mention Beyoncé, and they don’t market themselves as having any association with her. Yep, none. Except for, you know, selling mugs that say “He put a ring on it” under a word that looks suspiciously like Beyoncé’s name. They claim they’re merely a t-shirt company that targets engaged couples.
As for their name, Feyoncé claims it’s simply a phonetic way of spelling “fiancé.” Is there a kinesiology grad in the house? Because Feyoncé Inc. definitely popped their shoulder out of joint while reaching for that one.
Feyoncé Inc. also called her a “bully” who feels her famous name entitles her to take pennies from their pockets. And just like that, Feyoncé Inc. lost any possible future business. Even if Feyoncé Inc. beats this lawsuit, I don’t see their business being the same as before. You can’t call Beyoncé a greedy hater and still expect Beyoncé fans to buy your various knick-knacks.
Feyoncé Inc. then argued that no one would ever confuse Beyoncé’s expensive merch with Feyoncé’s cheaper goods.
“Beyoncé products consist of expensive products with sophisticated consumers. This factor weighs against a likelihood of confusion because the customers are highly sophisticated and would exercise heightened care before purchasing the goods of defendants.”
Who are these customers that Feyoncé is talking about? Because I want to meet the engaged person who looks at the word BEYONCÉ and then FEYONCÉ and cannot make the connection. And then I want to take that person to Michelle Williams’ house, because I’m sure it would be a real self-esteem boost to meet someone who doesn’t know who Beyoncé is.