The Latest Attempt At A Celebrity Lifestyle Brand Comes Courtesy Of Catherine Zeta-Jones

At times it feels like there’s no more room left in the world of celebrity lifestyle pushers for anyone new, what with Gwyneth Paltrow’s giant ego taking up the majority of space. But maybe the shutting down of Meghan Markle’s lifestyle blog created a little sliver of extra room, and the person trying to fill it is Catherine Zeta-Jones.

People says they’ve learned that CZJ will be launching a lifestyle brand this fall. A source claims CZJ has been working on her lifestyle brand “for years.” They say she has had a lot of interest from various partners, but only recently found one that was the right fit for her brand. No other details are know, but she has been dropping small hints on social media, sometimes using the hashtag #StyleByZeta.

Summer setting at the table. #StyleByZeta

A post shared by Catherine Zeta-Jones (@catherinezetajones) on Jun 20, 2017 at 10:44am PDT

Normally I would say we don’t need another actress pushing their expensive life on the internet, but not this time. I am absolutely here for Style by Zeta. CZJ has great taste. Take for example these opulent gold-plated Versace vases:

Two #Versace vases that have been with me for twenty years and have lived in London, Wales, LA, Bermuda, NYC and Westchester County. Not one chip! I want to see your best vintage items. Post them using #CZJVintage

A post shared by Catherine Zeta-Jones (@catherinezetajones) on Jun 30, 2017 at 8:01am PDT

That right there is what makes CZJ different. Gwyneth Paltrow is rich, but pretends to be just a regular ol’ girl. CZJ, on the other hand, tells you exactly what you’re getting: a rich woman with money to burn, and zero shame in doing so. This is the woman I want lifestyle tips from – the one who has spent the past 20 years carting those tacky things all over the world. I cannot wait to read what she has to say. I can already imagine the introduction letter.

“Hello, I’m Oscar-winning actress Catherine Zeta-Jones, wife of Michael Douglas, of the Hollywood Douglases, maybe you know them? Come with me on a journey of fancy folded napkins, daytime diamonds, display-only furniture, and lunches of tiny crustless sandwiches served on the finest china the House of Versace has to offer.”

The only thing that would take this above and beyond would be if CZJ skipped the whole tired website thing and launched her lifestyle brand via catalogue. A fancy catalog would be very on brand.

Pic: Wenn.com