Come gather ‘round children, as we throw our diamonds in the sky and do the scissor leg for the midnight release of Jay-Z’s newest addition to his musical family since 2013’s 4:44. I remember anticipating this new release, thinking to myself “YES! New music from Jay-Z!” and getting all excited, until I was informed that he was only releasing it exclusively on Tidal, and I ain’t too proud to say I’m not paying for that shit! I may have to reconsider though, since 4:44 is his answer to wife Beyonce’s 2016 all tea flavored Lemonade. Perhaps he should have named this release That D’Usse Is The Shit!, instead.
Now, before y’all go running out to hand over your last coins to the Carter’s for more juicy details about their dramatic marriage, never forget that this is Jay-Z and Beyonce. They’re super rich, but their most preferred currency has always been attention. When Beyonce pulled out her favorite glass pitcher and started serving up the Country Time last year, her fans damn near lost their minds. (Just kidding. The Beyhive is already crazy.)
Well, now it’s time for Jay-Z’s fans to pull out their red cups and take a few sips. Of course the vampires of Twitter have already sunk their teeth into Jay-Z’s new music and they’ve started with their reactions.
jay really made an I’m 47 Years Old And A Dad And Husband And I’ve Made Some Mistake But Also Learned A Lot Of Shit rap album and it’s great
— Shea Serrano (@SheaSerrano) June 30, 2017
Jay Z raps like he’s out of breath. Like he’s climbing a flight of stairs with a microphone in hand.
— liam (@iHateLiamBaxter) June 30, 2017
Some just fuckin’ hilarious.
If jay z is cheating on Beyoncé, why am I on weight watchers? What hope is there? What difference does anything make? Why am I here?
— Jessi Klein (@jessirklein) June 30, 2017
On 4:44, Jay-Z finally addresses the cheating accusations and the Becky from Lemonade by spitting these lyrics on the track Family Feud:
“Yeah, I’ll fuck up a good thing if you let me / Let me alone, Becky / A man that don’t take care his family can’t be rich / I’ll watch Godfather, I miss that whole sh*t,”
Bey joins him on verse two of the sizzling fan-favorite jam, showing off her vocal prowess while singing, “Nobody wins when the family feuds / But my stash can’t fit into Steve Harvey‘s suit /I’m clear why I’m here, how about you?”
Jay-Z is bussin’ it wide open with all his feelings on 4:44. On the first track, aptly titled Kill, Jay-Z is a window into the elevator beatdown he received from sister-in-law Solange, as well as his dysfunctional relationship with Kanye West, and all this does is make me throw a serious side eye at him for making this gossip girl gab fest a damn Tidal exclusive! Everyone knows I’m that nosy ass old lady sitting in the window sipping coffee and judging everyone in the neighborhood (RIP Aunt Mildred), so I’m 100% here for Jay-Z’s verbal diarrhea.
4:44 is also heavy on disses, as Vulture points out.
All the water-cooler talk around the world on Friday will likely revolve around every line Jay-Z speaks on this album seemingly in response to Beyoncé’s Lemonade, particularly his admission of infidelity (by way of a reference to Eric Benét cheating on Halle Berry, and the return of the infamous “Becky With the Good Hair”) and that Solange’s actions in that elevator were justified. Elsewhere on the album, Jay-Z takes hip-hop to task. Most notably, he puts a target on the back of his (former?) Throne partner Kanye West with shots that seem to respond to Kanye’s own onstage complaints about their friendship.
He doesn’t only drag Becky and Kanye, he also gets personal about his mom, Gloria Carter. Gloria Carter comes out on 4:44 with these lyrics rapped by her son: “Mama had four kids but she’s a lesbian/ Had to pretend so long/she’s a thespian.”
Luckily for those of us who are throwing multiple “hell no’s” at joining the Tidal wave, Variety reports that iHeartRadio is streaming 4:44 all day until midnight, July 1st, and the Tidal exclusivity is only a temporary deal.
…the album will be available on Apple Music after a week of exclusivity on Tidal, and it seems very likely that it will be available on iTunes as well… It also seems inevitable that “4:44” will also be available on CD and vinyl at some point. Jay Z pulled his catalog, with a handful of exceptions, from Spotify and Apple Music in April.
In any event, all of this sharing on Jay-Z’s part just means more money for important things like private jets for Lem and Aida, as well as Beyonce and Blue Ivy‘s hair care budget.
Pic: The Source