Sadly, it won’t smell like meatballs. That picture is just the most suitable image for a story about IKEA and scent. But since we know very little about the actual smell of IKEA’s perfume, let’s all believe for one sweet short moment that they could have taken over the perfume world by bottling the hot salty smell of their greasy processed cafeteria meat spheres.
IKEA announced on their blog and at the Democratic Design Days 2017 in Sweden that they’re working with perfume house Byredo on a signature scent. They also released a pretentious video which makes it seem like their perfume is going to be really classy. I pictured an IKEA scent coming in a frustrating-to-assemble package and retailing for $2.98.
IKEA hinted on their blog that it might smell like the halls of IKEA, aka cinnamon buns. My IKEA smells like cardboard, hot dogs, AS IS section upholstery and melted soft serve. Not that I’m complaining! I just want to know if that will be a future scent.