Amy Schumer Isn’t Sorry For Her “Formation” Video

October 28, 2016 / Posted by:

Last Saturday, Tidal released a video of Amy Schumer, Goldie Hawn, Wanda Sykes and Joan Cusack lip-synching to Beyonce’s  Formation while on the set of their new movie Mother/Daughter. The internet wasn’t feeling Amy Schumer lip syncing about baby hairs and hot sauce and whatnot. The Beyhive and Twitter got in formation and slapped at her for the video they thought was tasteless. Amy Schumer responded twice to the people callng her out. Surprisingly, neither response was a video of her saying Sorry in face paint while Maria Sharapova twerked around her.

This is the video that got Amy into some trouble this week.

On Monday, Amy hissed at her haters by posting a black and white boudoir shot on Instagram with the following caption:

“You know you that bitch when you cause all this conversation. Thanks for the exclusive release Tidal! We had so much fun making this tribute. All love and women inspiring each other. #strongertogether.”

That didn’t make the situation better. The hashtag #AmySchumerGottaGoParty continued to be a thing on Twitter. Amy wrote an essay for Medium on Thursday titled “Information About My Formation” in which she attempted to explain herself. Amy began by saying that everyone filming Mother/Daughter this summer loved loved LOVED Beyonce’s album Lemonade. They also loved watching CNN streams on their phones of Hillary Clinton and other “extraordinary women” speaking at conventions. They were just so high on Lemonade and Hillary they decided to make a video of women “celebrating each other.” It wasn’t a parody to them. It was girl power! According to Amy, it was never her intention to take away from the original message of Beyonce’s Formation.

“The video Beyonce made was so moving and I wouldn’t ever make fun of that. There is absolutely no way to. I make fun of myself a few times in the video as I do in everything I am a part of. I loved every second of working with those women to make this thing that lifted us up…The movie we made is fun and the women in it are strong and want to help each other. That’s what it was about for me.”

Amy went on to let the Beyhive know that they can stop alerting their queen to the existence of such major blasphemy, because both Beyonce and Jay Z gave their approval for the video. She closed it out with a Kumbaya moment:

“My mission is to continue to work as hard as I can to empower women and make them laugh and feel better and I won’t let anything stop me. #strongertogether #alllove.”

You can read the whole thing here.

If Amy’s goal was to make ’em laugh with her Formation video, then I demand a refund. I didn’t laugh once. I was too focused on questioning the judgement of the person who thought it was a good idea to hide Goldie Hawn’s ageless glamour underneath a thick layer of Skoal-slurping parking lot mom.

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