Technically Megan has sold panties before, but this is the first time she’ll be selling panties that she will have helped design. WWD (via People) says that Megan has recently signed on as the brand ambassador and creative partner of gorgeously skanky underwear retailer Frederick’s of Hollywood. Megan has also been granted a stake in its ownership. Megan will serve as a model in their Spring 2017 campaign and design a capsule collection that will be released late next year. It’s not just about collecting an underwear check for Megan; she’s in for the opportunity to think up new ways to cover crotches.
“I’ve been reluctant in the past to work with brands because there’s a lot of politics behind it and it’s a big deal to lend your name and image to something. But by offering me ownership in the company and some creative say, it gives me an opportunity to be passionate about what I’m promoting.”
In 2015, FoH filed for bankruptcy for the second time. It was bought in April by a brand ownership group for $22.5 million. I guess hiring Megan Fox is all part of a rebrand for Frederick’s. Megan is a mix of classy and assy, so I have no idea what direction they’re going to take the new Frederick’s in. My guess is they’ll probably go “classy” and attempt to yank that market share away from Victoria’s Secret. But personally, I really want them to go full-assy and try to regain their former position as the number #1 destination for tastefulness. I think I speak for all of us when I say that I hope Megan’s first capsule collection includes a cupless bra and an edible crotchless g-string.
Pic: Terry Richardson/GQ