A Mattress Store In Texas Thought It Was A Really Good Idea To Do A 9/11-Themed Ad For Their “Twin Towers” Sale

September 8, 2016 / Posted by:

Florida, go ahead and take the rest of the day off, because today, Texas is providing the high-octane fuckery!

I guess Miracle Mattress of Texas saw the extremely tasteful soda Twin Towers sculpture at a Walmart in Florida and decided to outdo those messes hard. And how! At least three people at that company decided three things:

1) Doing a “Twin Towers” mattress sale on 9/11 is a brilliant idea.

2) Doing an ad where they stack mattresses like the twin towers and then fall into them while screaming is another brilliant move.

3) Uploading it onto the internet so that everyone can see is yet another brilliant move.

Because this is America, 9/11 sales are probably going to become a thing. I mean, if I don’t get a mattress on the cheap on 9/11, the terrorists have won! Miracle Mattress, which is based out of San Antonio, figured that 15 years is no longer in “too soon” territory and they came up with a “Twin Towers” sale for 9/11.  To really sell their 9/11 sale, they did an ad for their Facebook page. MySanAntonio says that the lady starring in the ad is store manager Cherise Bonanno, who is apparently the owner’s daughter too. In the ad, Cherise explains the sale before two guys fall back into the mattress towers and she says, “We’ll never forget.” Did Becky Ann Leeman come up with this?!

Of course, that ad got a lot of hate the second it went up. They pulled it down and the owner of the company, Mike Bonanno, put out an apology on Facebook. He apologized to the families of the victims of 9/11 and said that he knew nothing about it before it went up. He went on to say this:

“I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11. Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives. All I can say is I am deeply sorry and on behalf of the entire Miracle Mattress family, I accept responsibility for this thoughtless and crude advertisement and will immediately hold my employees accountable for this serious lapse of decency.”

WOAI says that the Miracle Mattress in San Antonio closed today after getting tons of death threats. The company also plans to donate 30% of sales made this weekend to the 9/11 Foundation. Cherise talked to them and said that the ad was stupid and she can’t believe their lives are in danger:


We’re Miracle Mattress, we make miracles happen” are actual words that came out of her mouth. Okay, when are we going to find out that this was all some viral marketing stunt for the new Mad TV or some shit?

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