Jay Z’s Cross-Promotion Of Beyonce’s “Lemonade” Has Begun

Earlier this month, there was talk that Jay Z would be recording a follow-up/response album to Beyonce’s Lemonade. Then yesterday, we found out that they were maybe making a secret album together that may or may not be about Lemonade. In the meantime, Jay Z has gotten himself a little bit of attention by recording a song that mentions a certain refreshing lemon-based drink.

Last night, Jay Z released a remix of “All the Way Up” by Fat Joe and Remy Ma on Tidal. Seeing the words “by Fat Joe” in 2016 probably wouldn’t cause anymore than a low-energy shrug from most people. But everyone is talking about it today because Jay Z injected it with a potent dose of relevancy by rapping:

You know you made it
When the fact your marriage made it, is worth millions
Lemonade is a popular drink and it still is

You can listen to it here if you subscribe to Tidal. If not, then you can listen to a short clip of it at TMZ. Although you don’t exactly have to hear it with ears to know that “Lemonade is a popular drink and it still is” sounds like something that was written by an alien observing our species from the cold beverage aisle at Target.

Jay Z also might have doubled-down on the subtle stunt queening with what Entertainment Weekly thinks could be a vague-ish reference to Jay Z’s Met Gala elevator beat down by Solange. During a quick shout-out to Prince, whose catalogue is on Tidal, Jay Z says: “Prince left his masters where they safe and sound, we never gonna let the elevator take him down.” Usually I’d say that’s a bit of a stretch, but this Beyonce and Jay Z we’re talking about here. I wouldn’t be surprised if there’s a cut of him rapping “Let’s go crazy in love, party like it’s 2003, Bonnie and Clyde. Little red Corvette, Bey Bey you’re much too fast. Do you get that this is a reference to my wife yet?”

Pic: Splash