This isn’t a story about how half the items in that travel essentials vending machine aren’t TSA approved. Although I’m sure it’s only a matter of time before we discover that too, since The Honest Company was apparently created on a bed of LIES!!
Back in September, Jessica Alba’s company was hit with a lawsuit alleging that things labeled “non-toxic” were actually full of synthetic chemicals, that she was being deceptive when she threw around the word “natural“, and that her sunblock was shit. Then in March, they were accused of putting a chemical in their laundry detergent that they swore they’d never put in. Now they’re in trouble for passing non-organic baby formula off as organic. Gasp! The star of Honey would never!
Page Six says The Honest Company is currently being sued by the Organic Consumers Association over the ingredient list on their organic infant formula. According to the lawsuit, 11 of the 40 ingredients listed are synthetic substances that are not allowed in products labeled as organic. The OCA also allege that some ingredients are federally regulated as “hazardous compounds“, that one ingredient is “irradiated” (ie. exposed to radiation), and some have been assessed as not safe for human foods. Hazardous? Radioactive? Are we sure The Honest Company baby formula isn’t just powdered Planters Cheez Balls?
The Honest Company isn’t the only company the OCA are coming after; they’ve also slapped at Earth’s Best for allegedly filling their organic formulas full of crap as well. Neither Jessica Alba or The Honest Company has said anything about this maybe-shady situation. But the company that owns Earth’s Best insists that their baby formulas follow the USDA’s organic standards, and are confident that the OCA’s lawsuit will be dismissed.
Regardless of what happens, I’m sure this lawsuit is a major wake-up call for other actresses-turned-organic lifestyle hustlers. At the very least, I bet it’s making Gwyneth Paltrow sweat a little. “Oh shit! Someone round up those bees and ask to see some IDs. I swear to god if one of them turns out to be a wasp and I get sued for misrepresentation, I’m taking all you bitches down with me!”