The stoner sloths of Australia’s anti-drug campaign!
Australia’s New South Wales government brain-burped up this anti-weed campaign starring a bunch of stoned sloths who are supposed to shame young stoners but do the exact opposite. The “Stoner Sloth” ads show sloths doing “stoner” shit like being really awkward at parties and passing the salad instead of salt at dinner. None of that really works for me as “stoner” shit. I mean, I’m really awkward at parties while sober too and the hell kind of weed causes your ass to forget what salt is. That bitch is probably suffering from a concussion or some other type of medical emergency and his stupid ass family thinks he’s just stoned. That’s not some “dinner with a stoner” shit. That’s some “dinner with Mike Tyson or Farrah Abraham” shit.
I have a hard time believing that the government released this as a serious ad. They either knew it would have the opposite effect and go viral, or they were 8 types of stoned when they came up with it and released it to the public. Even the good shit haters at Australia’s National Cannabis Prevention and Information Centre looked at this campaign like, “The fuck?!” via BBC
“[This] doesn’t reflect NCPIC views on how cannabis harms campaigns should be approached.”
The NCPIC, whose logo was used to endorse the campaign, said it was consulted early in the project but had no input into the concept.
Here’s a compilation of the ads. I hope that crazed sloth lover Kristen Bell uses her POWER IN HOLLYWOOD to turn this into a full sitcom.
The irony of it all is that you pretty much have to be stoned to really get into that ad. So basically, this is a pro-weed campaign. Toke up, Australia!