The American Music Awards are tonight and whenever the American Music Awards happen again, I’m a little shocked, because it’s the kind of awards show I thought only existed in the late 80s through the 90s and I can’t believe it made it past 1999. But it did and in honor of the AMAs tonight, let’s pay tribute to a group who should’ve won all of the AMAs since they reshaped the American music scene!
I’ve written about Midi, Maxi & Efti a few times on this site, because in the 90s, I played their CD until that shit was scratched all the way up. Midi, Maxi & Efti came into my life after Columbia House (Never 4Get Columbia House) automatically sent their CD to me. The group was made up of twin sisters Midi and Maxi Berhanu and their friend Freweyni “Efti” Teclehaimanot. They were refugees from Ethiopia who went to Sweden with their parents in 1985. They met in Stockholm and a few years later, their first and only album took the world by storm!
Their album was released in the US in 1992. They had a few singles and a few of those singles played in TV shows here, but their biggest was “Bad Bad Boys” which is still in heavy rotation on my iTunes. When I first saw the video, I thought it was so NOW. They sleep dance through most of it, their facial expressions are sponsored by NyQuil and their monotone voices sound like you when you talk to yourself while drinking red wine in a Calgon bath. And not since ABBA has a group perfected the art of profile posing in a music video:
Nobody has ever done “meh” the way that Midi, Maxi & Efti did “meh.” They turned “meh” into an art form!
They broke up in the 90s after touring the US, France and South Africa, and they never really made music again. But they are obviously still inspiring artists today. I mean, Adele’s lyric “Hello, it’s me” was obviously inspired by Midi, Maxi & Efti’s lyric, “Hi, it’s me.” What I’m saying is, if there was no Midi, Maxi & Efti, there would be no Adele!