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August 19, 2015 / Posted by:

Le Clic, the technologically advanced fashion camera from the 1980s!

After Swatch ruled wrists in the 1980s, a New Jersey camera manufacturer got the idea for Le Clic, a camera that came in a bunch of colors and patterns. They hoped Le Clic would become the Swatch of the camera game. And I know you’re probably really confused right now, because you thought that Le Clic came straight from France since it had “Le” in its name. Oh, the 80s, when companies would try to class up their shit by throwing “Le” in front of it.

The Le Clic camera was small enough to fit into the back pocket of your Chardon jeans and it was $35 a piece. $35 was supposed to cheap enough so that kids and teens would buy more than one in different colors, but if I asked my mom to buy me that shit back then, she’d stick a thermometer in my mouth. I’m obviously sick and dying of a fever if I ask her to buy me a $35 camera that I’d probably break in a damn day.

Le Clic wasn’t only a fashion icon of the camera world, it was also a technological wonder! It used disc film, so it was easier to load, supposedly. Le Clic didn’t take over the way that Swatch did and they don’t make it anymore, but I’m sure that highly-esteemed photographers still use it today. You know that Mario Testino uses a Le Clic whenever he takes pictures of the British royal family.

And at the 1:02 mark is the Le Clic commercial. If you feel like you really need to overdose on glamour this morning, watch the Gloria Gaynor commercial before it:

Pic: Flickr

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