There’s only one major thing to remember about working in Hollywood: Mickey Mouse will sue a bitch into oblivion, so don’t piss him off by stealing his shit. GQ forgot this (or they have some major dirt on that pantsless perv Donald Duck) and they went ahead and did a raunchy-ish Star Wars-themed photo shoot with Amy Schumer for their annual comedy issue anyway. And now Disney is pissed off.
According to Variety, shortly after the pictures were released, the internet started screaming “Are you seeing this?!!?” at George Lucas. A rep for the Star Wars franchise tweeted that Disney (who owns Star Wars now) and Lucasfilm did not “approve, participate in, or condone” what they consider an “inappropriate” use of their characters. A studio rep told Variety pretty much the same thing:
“It’s not surprising that GQ would want to capitalize on the cultural cachet of Star Wars, but Lucasfilm and Disney did not authorize, participate in or condone the inappropriate use of our characters in this manner.”
GQ and Amy might not have to get on their knees and beg Mickey for mercy just yet. Variety says that because the pictures are obviously parodying Star Wars, they’re protected under fair use. A source close to Disney admitted there wasn’t much they could do legally about the pictures. However, we have seen Disney unleash their lawyers over much weaker shit, so who knows what will happen.
If I were GQ and Amy Schumer, I wouldn’t be so sure I’m out of the woods just yet. Fair use only applies to parody work. But what I’m seeing above is probably really close to what you’d get in Star Wars porn. If there’s a Star Wars porno out there that features R2D2 and C-3PO double-teaming a hairless blonde Ewok escort, then GQ and Amy Schumer might want to think about lawyering-up.