Why didn’t I buy that booze-dispensing golf club even though I don’t play golf and never want to? Why didn’t I buy that amazingly exquisite Carmen Miranda chihuahua shirt when I had the chance? Or the guitar doorbell? Or the jizz shoe? If only all of us bought one thing in the SkyMall catalog, they might not be headed toward the cloud graveyard in the sky.
The Wall Street Journal (via Buzzfeed) sadly reports that everyone’s former favorite time waster in the sky, SkyMall, filed for bankruptcy today, because they’re broke. SkyMall made around $33 million in 2013 and their revenue took a major nosedive last year. They brought in a little under $16 million in 9 months. SkyMall’s CEO Scott Wiley says that they’re struggling to stay alive in this iPhone, WiFi world:
“With the increased use of electronic devices on planes, fewer people browsed the SkyMall in-flight catalog,” said CEO Scott Wiley in court filings. The lifting of regulations that prohibited using cell phones during takeoff and landing was among the magazine’s final death knells.
Wiley said the costs of printed products have also made carrying the magazine “unattractive” for airlines. Delta terminated its contract with SkyMall in August.
There’s hope, though. Scott Wiley says that they’re looking for a buyer.
SkyMall wasn’t only about the amazing products that you’d never ever use. The writing was poetry and the modeling was next level. I never understood why a contract with SkyMall wasn’t a prize on America’s Next Top Model.
I should have known that we would have to pay a price for being able to play with our dumb phones during takeoff and landing. I should have known that something would have to be sacrificed. Is it worth it? NO! We have to go back! We have to go back! We have to put down our iPhones and pick up SkyMall or gorgeous products like this beautiful Marc Anthony statue will be gone forever.