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Betty Crocker Pudding Roll-Ups from the 80s!

Eating pudding is hard. You practically bruise your delicate fingers while pulling off that foil lid from that awkward plastic cup thing (and if you’re an old, then you probably cut off at least one of your fingers while opening up that life-threatening dangerous metal can lid. And if you’re a super old, you had to risk getting attacked by animals and falling out of a tree while milking cows for leche and picking cocoa beans to making your own pudding). Then once you have the pudding in front of you, you have to pick up a heavy ass spoon and feel the strain in your hands as you lift that pudding up to your mouth. That shit will give a bitch early onset arthritis. Betty Crocker knew the pudding eating struggle, so in the mid-80s, they started selling portable pudding for your pockets!

Betty Crocker Pudding Roll-Ups were basically butterscotch, milk chocolate and chocolate fudge-flavored Fruit Roll-Ups (Side note: I am not here for your “that mess looks like overused toilet paper” jokes.)  and they were for kids who didn’t want to go through the physical and mental struggle of eating pudding. When Pudding Roll-Ups came out, experts expected them to revolutionize the pudding industry (no, they didn’t) and quickly become the most eaten food item of all time! It didn’t happen. They flopped and Betty Crocker pulled those sticky chocolate paper rolls off the shelves after only a few years. I guess people just really wanted bruised fingers and arthritis!

The commercial for Pudding Roll-Ups was as WTF as Pudding Roll-Ups themselves.

Pudding Roll-Ups were the highlight of the pudding eating experience in the 80s and that Pudding Roll-Ups commercial will forever be the highlight of Seth Green’s career.