Peaches Geldof is no longer the face and body of Miss Ultimo lingerie after they pink-slipped her ass this morning. A rep for Ultimo says that they have chosen to distance themselves from her following the allegations that she fucked her veins with a heroin needle last November. Peaches continues to deny that she went dragon chasing. Ultimo had this to say for themselves:
“We have been in meetings all morning with regards to the stories that have surfaced over the weekend about Peaches and unfortunately we have no option but to terminate her contract.
Miss Ultimo is a brand geared towards a young female audience and as a company we have a social responsibility to ensure we are promoting only positive role models that young women can aspire to.
We are in the process of removing Peaches from the website and we are working with Debenhams to remove her visuals form all Miss Ultimo shops and window displays throughout the UK.”
So before some dude on Reddit claimed he smacked it up with Peaches, Ultimo saw her as a pristine young lady who is a positive role model for girls? The fuck? Ultimo must have just woken up from a long coma, because this isn’t Peaches first time at the drug scandal party. The clueless hos at Ultimo are probably going to replace Peaches with the innocent beauty known as Bombshell McGee.