The CEO of St. John tells WWD that they have decided to try a different flavor for their upcoming campaign, so they will not be using St. Angie anymore. St. John’s CEO, Glenn McMahon (whose name has just been removed from heaven’s VIP list) explained that they felt St. Angie’s fame eclipsed the brand she was trying to promote. Hum. I wonder why they thought that? Maybe they realized this while watching hundreds of crazy Brangaloonies wearing “Team Jolie 4 Evah” t-shirts slobber all over their front windows. That would be a clue.
Glenn went on to say, “We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette. We needed to show a modern point of view of St. John. We have evolved.”
The first color St. John is adding to their new palette is ginge. Glenn announced that supermodel Karen Elson is the new face of St. John starting now. SCORE ONE FOR THE GINGES. They have been having a bad couple of months, so they really needed this victory.
FUN FACT: The beautiful beast out-posing St. Angie in the ad above is none other than former Hot Slut of the Month CHALCY! Let’s relive the magic of Chalcy and Kyra Sundance all over again: